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When it comes to corporate websites, leaving an impactful first impression is essential.

In today’s digital space, having a user-friendly, fast, and reliable website is key to successfully promoting your brand and services. When potential customers visit your website, they typically have a goal in mind, so they can usually determine whether a site fulfills their needs within seconds. By understanding and overcoming these common website issues, your company is more likely to optimize the user experience online and boost engagement and conversion.

Outdated Technology

With web technology constantly evolving, it is important to utilize the latest tools and applications in order to maintain relevancy. For example, while Flash can be effective when utilized properly, the once-popular web application has since become an outdated approach to building interactive experiences. In addition, only 8% of websites viewed on Google Chrome are built with Flash today. Additionally, as a browser plugin, Flash has a reputation of slowing down performance due to its excessive CPU use. More common technologies used in web development today include JavaScript, HTML5, and CSS3. By leveraging the latest in web technology, you have the ability to build an award-winning corporate website, optimized to meet your business objectives online.

Insufficient Search Results

To find specific information on your website, particularly on larger sites, potential customers will often leverage the search function. Inadequate filtering capabilities yield insufficient search results, making for an unintuitive user experience and poor conversion rate. To overcome this, it is important to understand your different audiences and the unique user journeys they take to achieve a specific goal. By doing this, you can tailor your search filters to more efficiently and effectively display relevant information for your users.

Inadequate Visuals

While large blocks of text are great for SEO rankings, a website depends on compelling and impactful imagery to boost engagement. Choosing relevant images is crucial to conveying a clear and effective brand message. Moreover, high-quality images should be leveraged throughout key sections on the website in order to improve brand positioning and perception among competitors. It is equally important to properly format each image file on the site, including proper compression, clarity, cropping, and composition.

Irrelevant URLs

Instead of using auto-generated URLs, be sure to create custom link names that accurately describe the content on each page. Not only does this align with SEO best practices, but it also provides your users with a clear description of where they are on your website. Additionally, when sharing URLs across various channels, proper naming structure allows potential visitors to find and navigate pages on your site more efficiently and effectively.

Unclear Messaging

Without a clear brand message on your company website, you are at risk of confusing or overwhelming visitors and potential customers. It is essential have a clear idea of what you want to communicate online; this includes what you do, who you are, and what you offer. With a simple, defined message on the homepage as well as the header of each primary page, visitors on your website are more likely to understand and remember your brand purpose and competitive advantage.

Disregarding Customer Needs

Most importantly, it is important to understand the needs of your customers and how to tailor your website experience to meet these expectations. With proper research and strategy, you are more likely to create an engaging, memorable user experience online. As a result, you are able to provide a more simplified, intuitive path to conversion online that is both design-driven and strategy-led. View the full infographic to learn more.

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