Baunfire | AEye Case Study | B2B Web Design, Technology Company, Corporate Website

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Website Design & Development

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Art Direction
User Experience
Content Strategy

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As an accomplished aerospace designer for fighter jet targeting systems, AEye’s founder, Luis Dussan, recognized that self-driving cars would also benefit from a real-time ability to identify, analyze, and respond to potentially dangerous objects on the road. With a team of veteran engineers, AEye developed a dynamic lidar solution to help people navigate in a safer, more efficient, and more effective way.

A clean, clear, and memorable brand experience on the web

To stand out in its increasingly growing and competitive market, it was essential for the reimagined AEye corporate website to champion clean design, clear communication, and memorable interactive elements. From the homepage to product pages, users are welcomed by confident typography, unique 3D illustrations, and intentional application of white space.

A cohesive design language online

We applied a strong, ownable visual style across all pages on the new AEye website. Our design and development teams collaborated to create a scalable web component system that helps streamline website updates based on AEye’s brand and business demands.

A future-forward color palette

Our digital and branding teams worked together to develop a color palette designed for longevity—celebrating the brand’s ambition and long-term vision for the future.

Simple, human-centric typography

The AEye website consists of minimal, refined typography to help ensure clear communication across all pages. Simple fonts are paired with dynamic illustrations for a distinct visual look and feel.