Arlo
Service
Website Design & User Experience
Role
- eCommerce
- Design Direction
- Content Strategy
Redesigning the smart home leader’s website
Arlo sets the standard for smart home technology, bringing together modern design, wireless connectivity, and cloud infrastructure to create a seamless platform for its customers. The brand looked to Baunfire to build a user-friendly website, optimized for engagement and conversion.
The ask for this project was to develop a flexible and intuitive design system online that could be easily maintained by their internal content management team. We achieved this by designing a simple grid layout with the ability to combine various modules for each page.
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Dynamic product storytelling
To drive sales on their eCommerce platform, it was essential to tell a compelling story on each product page. We combined impactful brand photography, relevant product details, and clear call-to-actions in order to provide users with the necessary information to make a purchase. As a result, Arlo experienced a significant increase in website traffic and online transactions.
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Content in context
To help communicate the value of Arlo’s technology to potential customers online, we leveraged familiar lifestyle photography and effective content strategy to show products in context.
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Mobile-Ready
We designed a fully responsive website experience that was simple, intuitive, and engaging for potential customers on-the-go.
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