Incorta
Service
Website Design & Development
Role
- Visual Design
- Content Strategy
- Custom Illustration
Enabling business agility with a fast & flexible data pipeline
Incorta's unified data and analytics platform allows customers to quickly and easily unlock their data's full potential from multiple complex source systems. With an ambitious vision to eliminate traditional data transformation, modeling, and aggregation steps, Incorta makes 100% of customer data instantly ready for analysis. To continue on its upward trajectory in the space, Incorta selected Baunfire as its digital partner to completely overhaul their corporate web experience.
Designing an approachable and intuitive web experience
Incorta approached Baunfire with a clear business goal — to stand out amongst competitors in the growing market of real-time data analytics. To do this, we developed an approachable visual language that leveraged custom illustrations and intuitive user experience to help drive customer engagement and conversion.
Open layouts and lighthearted illustrations
After immersive brand discovery workshops with the Incorta team, we explored a visual style that combined humanistic visuals and open, refreshing layouts. We applied this across the entire corporate site, providing a warm, fresh experience for potential customers to navigate and explore.
An all-new bold and bright color palette to amplify the brand
Our creative team collaborated with Incorta to create a fresh, ownable palette that is unlike any other in the brand's market.
A clear and confident approach to typography on the website
Incorta's redesigned corporate site uses clean sans serif type that reflects the brand’s human-centric, user friendly ethos.
A consistent experience across all devices
We worked with the Incorta team to launch a fully responsive web experience that translates effectively across desktop, tablet, and mobile.