Netgear
Service
Website Design & User Experience
Role
- Design Direction
- Content Strategy
- Web Style Guide
A modernized web presence for the networking leader
Netgear is the global leader in computer networking solutions, widely recognized for its line of internet routers and smart home devices. The company continues to dominate the market, with business segments spanning retail, commercial, and service providers.
Headquartered in Silicon Valley, the digital team at Netgear reached out to Baunfire to elevate and modernize their flagship website. Their goal: drive traffic, engagement, and conversion online by developing an all-new visual language and improved user journey.
Clear, concise, consistent
To ensure effective and consistent messaging throughout the website, we developed a visual style guide that outlined proper use of modules, buttons, imagery, and copy.
Redesigned Mobile Experience
We created an all-new website experience on mobile that provided potential customers with a simplified user journey and path to purchase.