Baunfire | NVP VC Firm Microsite Case Study | B2B Web Design, Venture Capital Firm, Corporate Website

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Website Design & Development

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Art Direction
UI/UX Design
Animations

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As Norwest Venture Partners prepared for the year ahead, the leading venture capital and equity investment firm worked with Baunfire to launch the 2020 Year in Review — an interactive microsite celebrating a wealth of resilience and new opportunities despite the challenges of the past year.

A brighter future for Norwest Venture Partners

The look and feel for the NVP 2020 Year in Review is an extension of the brand's recently refreshed visual identity. A clean, minimal design aesthetic is paired with delightful animations and interactions to help provide a sense of optimism and excitement for better days ahead.

Big, bold type to highlight major milestones

Impactful typography complements the Year in Review's minimal layout and abundance of white space. Concise copy and clear messaging help tell a strong brand story, effectively amplifying Norwest Venture Partners' numerous accomplishments in the past year.

Extending the brand with delightful color gradients

Drawing from NVP's brand color palette, delightful gradients are combined with charming animations to keep visitors engaged while scrolling through the 2020 Year in Review.

Contemporary fonts with class

With key statistics at the focus of the Year in Review, a clean, contemporary sans serif font was selected and treated with bold, giant styling to highlight major accomplishments.