OpenCity
Service
Website Design & Development
Role
- Design Direction
- Motion & Interactions
- Content Strategy
Launching the all-new OpenCity.co website
OpenCity is an online chat platform that enables customers to text message brick-and-mortar businesses, rethinking the way people engage with companies in the hospitality industry.
The Boston-based funded startup engaged Baunfire to design and develop an impactful marketing website to support their nationwide launch.
Educating quickly and effectively
As with any startup in a highly competitive market, it was essential to communicate the brand's features and differentiators in a quick and effective way. To do this, we simplified the user experience with guided layouts and digestible blocks of content.
Warm imagery and inviting iconography
With hospitality at the core of the brand, surfacing warm, familiar lifestyle imagery as well as friendly visual elements throughout the site was key to connecting with potential customers online.
Touch of gradient
We developed a bold, ownable color palette for the OpenCity brand, characterized by rich purple tones and unique gradient to complement the white space throughout the website.
Clean type treatment
We utilized a clean, simple type treatment for use throughout the new OpenCity website. The sophisticated type treatment reads nicely on blocks of text as well as short call-to-actions.
For a mobile-first generation
We took a mobile-first approach to building the OpenCity website to accommodate for its large base of on-the-go customers.