Orbi
Service
Website Design & User Experience
Role
- eCommerce
- Design Direction
- Content Strategy
A website for the next wave of WiFi
Recently awarded the “most reliable WiFi router of the year,” Orbi’s products combine simple design with user-friendly functionality. To support the brand’s global launch, Baunfire was asked to build a modern, easy-to-use website with the goal of driving traffic and sales online.
We collaborated with their team to launch an all-new eCommerce platform, characterized by open layouts, high-fidelity product imagery, engaging animations, and purposeful microinteractions. The result: a fresh and intuitive website, optimized for conversion.
Interactive elements
Throughout the website, we introduce various interactive modules to tell a more impactful product story. We bring these to life by combining custom illustrations and high-end development, providing a more engaging experience for potential customers online. Smooth appearing animations and hover states also bring a sophisticated feel to the website.
Surfacing dynamic content
Throughout the website, we surface rich content to effectively communicate key product features, making it easier for potential customers to digest key information.
Revamped Mobile Presence
With an all-new experience on mobile, potential customers are presented with a clearer and more engaging path to conversion online.